Nike story of success.
N ike started its company in 1960 with the name Blue Ribbon Sports. The company started its positioning in the consumer's minds as a high-quality shoe designed for athletes. From the starting of the company, Nike made its value as a competitive high-quality shoe. The price was high but its value was more than the price. Company based on the “pyramid of influence” that means a top order athlete always influence the other athlete and also the whole group. It always positioned itself as the top performers of every sport increase its value from time to time. Steve Prefontaine, a world-class runner and the first spokesperson for Nike, who match its brand image but this only a start for Nike. In 1985 it expanded its verity of shoes and started manufacturing shoes for football showing ...