Fast Forword Business

Nike is the biggest sportswear company that reached a $100B company over 50 years, but wait do u know how the company started how a small idea to sell a sports shoes ended up with a large company? Let's know about it. It was the time of 1961 and Phil Knight who was the founder of Nike was just graduated from Stanford University with a great idea which was going to change his life. He was a distance runner in his early life and have an idea that what should be the sports should be like and he gradually saw that how the Japanese camera replaced the German cameras so he thought that the same thing can be done with shoes like Puma and Adidas which are extremely popular at that time. But he has 2 major problems to go on this idea neither he had any connections in Japan nor the experience of how to start a company. For that idea also he has to import shoes from Japan to America but he has no experience in it. But he can’t through his idea, he goes to Japan as a touri...

                  N ike started its company in 1960 with the name Blue Ribbon Sports. The company started its positioning in the consumer's minds as a high-quality shoe designed for athletes. From the starting of the company, Nike made its value as a competitive high-quality shoe. The price was high but its value was more than the price.                Company based on the “pyramid of influence” that means a top order athlete always influence the other athlete and also the whole group. It always positioned itself as the top performers of every sport increase its value from time to time.                 Steve Prefontaine, a world-class runner and the first spokesperson for Nike, who match its brand image but this only a start for Nike. In 1985 it expanded its verity of shoes and started manufacturing shoes for football showing ...