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Why Dunkin donut failed in India
Dunkin is a very popular brand in all over the world there are more than 12000 restaurants in 46 countries but there is one country where the could not take the market share and that is India now why it is like that? In 2018 it has closed half of its stores just because of lack of profitability and operational efficiency. In 2012 Dunkin lunches its 1 st time and merged with Jubilant food works, the franchise that helped that helps Domino’s pizza to India one of the top brands in the country. Now Dunkin started from the strategy of a heavy breakfast that starts your day, the strategy that helped it everywhere but that is western culture. Soon they realized that Indians are not that interested in routine breakfast. Indians don’t use to go somewhere special and grab their breakfast rather than they used to prefer to have a light meal in their home. The difference in consumer behavior ...
The story when Nike was just a startup
Nike is the biggest sportswear company that reached a $100B company over 50 years, but wait do u know how the company started how a small idea to sell a sports shoes ended up with a large company? Let's know about it. It was the time of 1961 and Phil Knight who was the founder of Nike was just graduated from Stanford University with a great idea which was going to change his life. He was a distance runner in his early life and have an idea that what should be the sports should be like and he gradually saw that how the Japanese camera replaced the German cameras so he thought that the same thing can be done with shoes like Puma and Adidas which are extremely popular at that time. But he has 2 major problems to go on this idea neither he had any connections in Japan nor the experience of how to start a company. For that idea also he has to import shoes from Japan to America but he has no experience in it. But he can’t through his idea, he goes to Japan as a touri...
Netflix struggled to penetrate the Indian market
Netflix is a very big online streaming giant all over the world and with the fact that about 70% (73 Million) of its earning is from the international market. It has expanded more over in 190 countries but it struggles to enter the large market in India. In 2016 Netflix and Amazon prime videos launched in India to take advantage of a drastic decrease in data prices (Thanks to Jio). So the Data use which was very expensive suddenly was available to everyone at a cheaper price. More than 35 streaming platforms and thousands of websites came to the Indian market to grab the market share. India and internet Market India has become the 2 nd internet market after China where we found that people of India are more likely to watch movies and TV show. ...
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