Yelp – Rise and fall
This photo is credited by itunes.apple.com Yelp was a local reviewing site opened in July 2004 and by former PayPal employees to give small businesses a chance to grow by giving reviews from the customers. This gave more user experience to the users and the companies. The company has enhanced its value by helping small business. In the first 3 years, yelp had conducted many events to help the small business as well as give the best user experience to the user, more like a penetration strategy but quite effective which attracts more and more consumers as well as business owners to the site. The small business owners were loving the site in the early days. In 2009 the company was so popular that Google offers $550 million to take over it whereas Yahoo countered that offer by giving an offer of $1 billion. Yelp refused both of them. In 2012 yelp went public and stocks went up with a huge margin. In 2012 it has 77 million reviews and 61 million regular users but in