Starbucks story of success
With nearly 29,324 cafes across the whole world, Starbucks has become a giant company who sells coffee. It has enhanced from one single shop to an $80 billion business.in 47 years. Starbucks holds nearly 57% of the whole coffee market and it has 14000 stores in the US. The start In 1970 three friends Zev Siegl, Jerry Baldwin, Gordon Bowker thought to get into coffee business and choose Alfred Peet as their mentor, who knows the whole coffee industry inside out. In 1971 they started a company and they managed to provide the customers the good quality coffee beans and they started 5 different stores in the US but it was not the time for coffee as a beverage in this time coffee used to make only in houses. So the company’s initial focus was to give the customers high-quality coffee beans. ...