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                We are the marketing professional researching about the past activities of the business person and the companies to learn new and different strategies and tactics to face new problems.

We always thought that the problem is an opportunity to grab new excellence. Problems are the situation where you will be able to show how much ability you have and that converts a small company to become a large one. 

We will be glad to help our subscribers and marketing person to grab new knowledge.

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Why Dunkin donut failed in India

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Dunkin is a very popular brand in all over the world there are more than 12000 restaurants in 46 countries but there is one country where the could not take the market share and that is India now why it is like that? In 2018 it has closed half of its stores just because of lack of profitability and operational efficiency.                In 2012 Dunkin lunches its 1 st time and merged with Jubilant food works, the franchise that helped that helps Domino’s pizza to India one of the top brands in the country. Now Dunkin started from the strategy of a heavy breakfast that starts your day, the strategy that helped it everywhere but that is western culture. Soon they realized that Indians are not that interested in routine breakfast. Indians don’t use to go somewhere special and grab their breakfast rather than they used to prefer to have a light meal in their home. The difference in consumer behavior          Taste preferences          Don’t go for heavy breakfast        
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The story when Nike was just a startup

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Nike is the biggest sportswear company that reached a $100B company over 50 years, but wait do u know how the company started how a small idea to sell a sports shoes ended up with a large company? Let's know about it. It was the time of 1961 and Phil Knight who was the founder of Nike was just graduated from Stanford University with a great idea which was going to change his life. He was a distance runner in his early life and have an idea that what should be the sports should be like and he gradually saw that how the Japanese camera replaced the German cameras so he thought that the same thing can be done with shoes like Puma and Adidas which are extremely popular at that time. But he has 2 major problems to go on this idea neither he had any connections in Japan nor the experience of how to start a company. For that idea also he has to import shoes from Japan to America but he has no experience in it. But he can’t through his idea, he goes to Japan as a touri
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Google Had BUGs

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This image is taken from mobileappdaily.com Google is Tech Giant in 2019 google had revenue of 140$ Billions, 18.8$ Billion in profits, 3.5 billion searches per day but still once it loses its Domain name – “Google.com”. Do you know that Google already paid 2 million dollars to hackers to show the bugs in Google? Strange but true that’s why it is one of the greatest tech Giant. This program is called Google’s “Bug bounty program”. Good news for the hackers tell the bug to Google, They will pay you money. Want to know how it started? In 2015 former Google employee Sanmay Ved had purchased Google.com!!!!!!!!! He was an MBA graduate from Boston University and worked more then 5 years in Google but once he was trying to purchase a website from Google web portal but suddenly he realizes that Google.com was available in the site to purchase. He asked himself – Really? He tried to purchase Google’s domain and he got it in just 12$ for the whole year. Go
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