Amazon vs Netflix- Who will win???

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Amazon Strategies

When Amazon comes to any industry, all other companies freak out as it has the power to wipe them all out of the market whether it is entering in Pharmaceutical,  Grocery, cloud technology or it is an online market place to buy anything.

Amazon looks like a killer of competitors but in the online streaming, it does not look like so. Each and every industry Amazon entered, it became "the player" rather than "a player" except the live streaming industry.

Amazon streaming has lots of potentials to show but still it has not covered a large market share but the new strategies might change every thing.

How Amazon attracted prime users

Amazon has a great strategy to attract customers as they have exclusive videos and prime members have access to watch all the movies and TV shows online as well as they can use discounts on grocery shops, Access to music and book and as well as free delivery on shopping online.

The market penetration strategy of Amazon prime was very good they have focused on the content that did help them a lot because of that their tv series and movies like “Manchester by the sea” won prices and liked by lots of people.

But it has a very small audience After 2017 it has started to go for more broad content and try to stream many verities of movies and Tv shows.

Amazon took the copyright to broadcast the tv show on “lord of the ring” TV show and it says it will broadcast 5 seasons of it. The purchase was of $250 million.

Amazon prime had more over 100 million prime subscribers till 2018.

Amazon advantage over Netflix

As huge traffic comes to Amazon e-comers site where it has give the option to get a prime subscription from there only, that means a large amount of traffic can come through that.

Amazon prime and sports

Amazon prime is going after the live streaming of sports these days. The company has already taken over some streaming rights like Thursday night football, and some soccer games and it is not able to crack a big deal here but if it happens that will be a big advantage.

This will make an ecosystem and a chain of all streaming through one subscription it will be like Hotstar in Indian Market.


But the crocodile of the sea in this market is Netflix and it has the largest market share. Can Amazon will be able to beat Netflix lets see who wins?

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