Netflix struggled to penetrate the Indian market

-
              Netflix is a very big online streaming giant all over the world and with the fact that about 70% (73 Million) of its earning is from the international market. It has expanded more over in 190 countries but it struggles to enter the large market in India.
               In 2016 Netflix and Amazon prime videos launched in India to take advantage of a drastic decrease in data prices (Thanks to Jio). So the Data use which was very expensive suddenly was available to everyone at a cheaper price. More than 35 streaming platforms and thousands of websites came to the Indian market to grab the market share.

India and internet Market

               India has become the 2nd internet market after China where we found that people of India are more likely to watch movies and TV show.        
               Indian are watching online videos for 8 hours and 28 min each weak. That is far higher than the global average of 6 hours and 45 mins.

The streaming leader in India is Hotstar and Why?

               Research from Jana says that Hotstar holds more over 70 percent of on-demand local service of the Indian market and Amazon prime holds more market share than Netflix.
               Indian market is estimated to be more than $2.25B till 2023 and that will be a huge market.
The competitive advantage of Hotstar  over Netflix

               Price & Free streaming

               Hotstar is giving the premium offers in $3 per month with 80% of free streaming. Whereas Amazon prime starts with the plan with $1.90 per month including access to all the music channel in the market. Where the lowest price of Netflix starts from more than $7 in India.

The biggest problem for Netflix and other streaming channels facing

               India is a country of many languages to penetrate the whole Indian market every streaming channels have to give lots of effort and so as well Netflix is trying to show more variety of shows in different languages to that can penetrate the market but Hotstar has already done that. From the parent channel star India.

Conclusion


               Netflix is a very big brand and India is a very big Market so it will take time for Netflix to know the Indian consumers and gain large Market share.



Please tell us if there is any other aspect of the story that we could not mension in the comment section down below.

Comments

Post a Comment

popular posts

Why Dunkin donut failed in India

-
Image
Dunkin is a very popular brand in all over the world there are more than 12000 restaurants in 46 countries but there is one country where the could not take the market share and that is India now why it is like that? In 2018 it has closed half of its stores just because of lack of profitability and operational efficiency.                In 2012 Dunkin lunches its 1 st time and merged with Jubilant food works, the franchise that helped that helps Domino’s pizza to India one of the top brands in the country. Now Dunkin started from the strategy of a heavy breakfast that starts your day, the strategy that helped it everywhere but that is western culture. Soon they realized that Indians are not that interested in routine breakfast. Indians don’t use to go somewhere special and grab their breakfast rather than they used to prefer to have a light meal in their home. The difference in consumer behavior          Taste preferences          Don’t go for heavy breakfast        
Read more

The story when Nike was just a startup

-
Image
Nike is the biggest sportswear company that reached a $100B company over 50 years, but wait do u know how the company started how a small idea to sell a sports shoes ended up with a large company? Let's know about it. It was the time of 1961 and Phil Knight who was the founder of Nike was just graduated from Stanford University with a great idea which was going to change his life. He was a distance runner in his early life and have an idea that what should be the sports should be like and he gradually saw that how the Japanese camera replaced the German cameras so he thought that the same thing can be done with shoes like Puma and Adidas which are extremely popular at that time. But he has 2 major problems to go on this idea neither he had any connections in Japan nor the experience of how to start a company. For that idea also he has to import shoes from Japan to America but he has no experience in it. But he can’t through his idea, he goes to Japan as a touri
Read more