Coca-Cola global strategy
Coca-Cola was made in Atlanta based company that is made in May 1886, who knows that it was the starting of one of the biggest brand in the whole world. In the beginning, it was sold in the near soda shops and in the first year it was selling 9 bottles a day ever since the company was growing successively and now it is selling 1.9B bottles a day.
Moreover one of the four people is drinking this beverage as well as it is worlds most dominated beverage company in the world. They sell more than half of the carbonated soft drink and more over a larger crunch in non-carbonated soft drinks.
The company holds more than 500 brands including Fanta, Sprit and relentless. On these they produce more over 3000 to 3500 products which include soda, ice, tea, and coffees, that means how good their strategies are to be the biggest brand in the drinks industry.
94% of the world's population knows Coca-Cola’s red and white logo where it spends just 10% of its revenue which $41.00 B.
Moreover, 4million is spent in different geographic regions according to the market values and tactics.
Marketing strategy
Coca-Cola’s marketing strategy is always like a make you being special that means that each of its advertisements shows a little bit of joy with the chill out atmosphere where each and every time you feel positive.
Manage to make things more and more special for each of the person.
For example, whether you have seen or not there is a Christmas add where a boy tries to give Coca-Cola as a gist to those for whom your Christmas is special that includes a father, a bartender and also at last to the Santa. That says the entire family is essential.
Whatever the add going in your mind for Coca-Cola that does not show Coca-Cola just as a beverage but more than that it is a feeling of happiness that makes us feel special.
Rather than selling a drink, Coca-Cola tried to sell the most positive and basic concept of family, sharing and caring.Change in strategy
Traditionally they were using video, images, and posters for adds, but this year they have come up with Coke TV, #Quote and different emojis which is one of the most different strategies we have ever seen.
Grand strategies
Coca-Cola used 2 big strategies that showed a larger amount of profit.
Sharing Cana tactic
1st they come up with Coca-Cola sharing cane is pretty successful as the normal Coca-Cola cane will be divided in the 2 smaller cane to provide the larger value out of it.
That was very successful as we can see that it increases the product value when it becomes two out of one. To know more watch the video below.
This video credit by Cocacola
Name branding tactic
2nd strategy we have seen that Coca-Cola comes with the name, it first launched in Australia and being immediately successful, it increases a set of belongingness. That this Coke is for you.
It became viral in social media and people was sharing their experience with it.
That year Coke sells 250M bottles from 23M of the population that was a huge success.
This Campaign expanded and goes across the whole world, it comes out with 1700 Names including generic names like Mom, Dad, and Mate that involves the sense of sharing the coke with others.
Coca-Cola always comes up with unique campaigns and shows us the creativity it has.
The tactic to use the name shows that each person is unique and most of all you are unique and essential for them.
If you want to say anything about the Coca-Cola strategy then please comment us down below in the comment box.
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