Tanishq products

Factors affecting the demands of Tanishq  products

This photo credited by Tanishq website

Increase in brand value

Tanishq had uplifted its demand in the consumer’s mind because it comes in the market with a value of the product to get the trust of the consumers. The scheme to test the purity of the product makes the trust of the product in the consumer’s mind and that makes the brand value increases. Each jewelry shows the quality and purity so it had become an exception in demand and shows Veblen effect.

Taste and performance

It is a jewelry company so its target consumer is the urban Indian women. They became smart, educated and confident of handling career and family. For targeting them Tanishq has offered a wide range of new design with creativity. The design makes them comfortable and they can go anywhere wearing them. They are selective and more designs are in Tanishq that makes demand high.

It also comes with lightweight jewelry in 2002 that makes women more attractive towards the brand.

Promotional schemes

Tanishq had already uplift the brand value of its own. And now it comes with some more promotions to make an increase in sales.

·       It did some jewelry exhibitions to show some new talents and new designs to the markets.

·       Most big promotional scheme was ‘get gold free with a diamond ’ which attracted many customers.

·       It also designs some crowns for the Miss India contest.

·       It has joint promotions with different brands such as L’Oreal and also gave several exchange offers.

Discount and limited edition offers

As Tanishq has become a brand it offers means the limited period offer to buy a brand product in the less price.

·       In 2002 they give a discount in Bihar on Dhanteras resulting sales of 5cr.

·       During its fifth anniversary it gave 20% to 40% discount to increase in sales.



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